ffunction inc.

DATA VISUALIZATION — HOW TO POSITION
YOUR COMPANY IN DIGITAL MARKETING

Twitter and Facebook have become essential tools for adding a social dimension to current com-munication strategies. More and more marketers use social media as an integral part of their digital strategy to the point that it has even become indispensible.

If interactivity and personalised communication are key elements of these new marketing forms,
the message itself still needs to be further developed: in a world where we are all bombarded
by information, targeted by mass media and social networks, what can we do to make our
message heard?

Through examples and case studies, you will learn, in the course of this brief article, how to give a new dimension to your communication in a way that draws attention to the information you want to convey.

fonte: http://ffctn.com/doc/ffunction-data_visualization-2010.pdf