23 de mai de 2009

How higher prices can strengthen your brand: Six strategies for boosting sales

James Cockerille
Director, Brand Strategy
Retail margins have shriveled.

Wallets have tightened.

Channels are now competing with manufacturers for sales.

Maintaining high prices in this climate is already difficult. Raising them may seem absurd. But consider the potential damage if these trends are not reversed. After post-Christmas sales in the United States last year reached lows of 90 percent off, retail experts speculated that it could take a decade for New York City consumers to consider paying full price again.(1) If you’re a retailer or manufacturer, this is a doomsday scenario. [Ler mais...]